Empowering Young Entrepreneurs: Croatia’s World Money Week Programs Boost Financial Literacy Among Youth

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In Croatia, the celebration of World Money Week from March 18 to 24 will include various activities aimed at promoting financial literacy among young people. The Croatian Association of Banks (HUB) is organizing a rich program and workshops that will extend throughout the year.

One of the programs that HUB is conducting in collaboration with the European Investment Bank (EIB) is called “Finance for New Generations,” which is targeted at young entrepreneurs, teachers, and high school students. This program aims to enhance financial literacy among young people and motivate young entrepreneurs who are just starting their careers. The program will reach approximately 500 professors and 17,000 students over two years.

In addition to workshops for students and teachers, HUB is also organizing workshops for young entrepreneurs titled “I’m My Own Boss.” These workshops, comprising 13 modules, will provide participants with essential knowledge and tools for success in the entrepreneurial world. The recordings of these workshops will be shared on HUB’s YouTube channel for accessibility to all interested entrepreneurs.

Marina Ralašić, the manager of Štedopis, emphasizes the importance of these programs in fostering financial literacy among youth. Štedopis was established in 2015 with the goal of teaching young people about money management and entrepreneurship. They have created various publications, conducted research, and executed projects aimed at enhancing financial literacy among children and youth. Currently, Štedopis is developing new content for secondary schools consisting of a textbook for students and a manual for teachers called “My Money, My Job, My Future.” The textbook covers essential topics such as personal finance, economics, career development, and sustainable consumption. Additionally, Štedopis plans to organize workshops and competitions to engage high school students and teachers in promoting financial awareness.

Given the changing financial habits among teenagers, these programs play a crucial role in educating young people about responsible money management and savings while preparing them for a financially secure future.


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