From Pop-Up to Brick and Mortar: Asher’s Coffee Beans Takes Root in Roanoke

New Downtown Shop Brewing Up Fresh Coffee

Jacob Asher Galbraith, a native of Northern Virginia who is pursuing a career in the food and beverage industry, opened his own coffee business, Asher’s Coffee Beans, in 2021. Galbraith holds a degree in culinary nutrition from Johnson & Wales University and has previously worked as a chef at Wilderness Adventure in New Castle and headed dining services at Springtree Health & Rehabilitation Center in Roanoke.

With a passion for quality coffee and a background in the culinary arts, Galbraith brings a unique perspective to the coffee industry. His dedication to roasting and sourcing the finest beans from different regions has set Asher’s Coffee Beans apart from other coffee shops in the area. The coffee shop offers about 17 different blends and single origin coffees sourced from around the world. The current best-selling roast is a low-acid blend from Peru, and customers can enjoy their coffee at 425 Campbell Ave S.W. in Roanoke.

Asher’s Coffee Beans began with a pop-up event at a hardware store in Salem before expanding to farmer’s markets and wholesaling its coffee beans. Galbraith recently opened his brick-and-mortar store where he roasts his beans at the LEAP kitchen using an Aillio Bullet drum roaster. The shop’s commitment to quality shines through every cup of coffee served to customers who appreciate the attention to detail that goes into each sip.

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