New EU Regulations Tackle Big Tech: Google, Meta, Apple Faced with Potential Fines for Non-Compliance

New investigation proves EU’s commitment to regulating digital giants

The EU Commission has launched an investigation into Google, Meta, and Apple for not complying with the new Digital Markets Act (DMA) that came into effect last year. The world’s largest digital companies were given until March 7 to make changes to comply with the regulation, but despite claims from these companies that they had made changes, the Commission remained unconvinced.

On Monday, March 25, the Commission announced that it suspects these companies are still not acting in accordance with the regulation. If found guilty, potential fines could reach up to 10 percent of their global turnover. The goal is to bring these digital giants under control and ensure compliance with the new regulations.

The traditional fines imposed on these companies in the past have not been effective in curbing their behavior. For example, the EU fined Apple 1.8 billion euros for abusing its dominant market position in the distribution of music streaming apps, but this amount was negligible compared to the company’s profits. The new Digital Markets Act gives the EU authorities the power to issue fines of up to 10 percent of a company’s global turnover for violations, which could have a more significant impact on these tech giants.

The regulation also includes structural remedies such as forcing companies to sell certain parts of their business operations if they continue to violate the rules. This approach is a departure from traditional competition laws that tend to intervene after the fact. By taking a proactive approach and implementing strict regulations, the EU hopes to level the playing field in the digital market and prevent abuses of power by these companies.

The ongoing legal battles in the US highlight

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