Partners Elevate Their Game with Focus on Cloud, Security, and Artificial Intelligence

Best Technology Strategies for the Channel in 2024

In the technology channel, partners are concentrating on three main areas: cloud computing, security, and artificial intelligence. While cloud computing and security remain important, there is a growing emphasis on artificial intelligence. This shift is reflected in the investment areas chosen by partners, indicating the increasing impact of AI on the industry.

The annual Channel Forecast survey conducted by Channelnomics highlights the leading technology practices among partners. These practices are defined as concentration areas where partners have developed specialized sales and operational processes, moving beyond basic product reselling and order fulfillment. Cloud computing is still the most common technology practice among partners, indicating its widespread adoption in the industry.

However, there is a noticeable increase in the emphasis on artificial intelligence. By focusing on these key technology areas, partners are able to enhance their expertise and provide valuable solutions to their clients. The integration of these technologies in partner practices is crucial for meeting the evolving needs of customers in today’s rapidly changing digital landscape.

Partners understand that staying up-to-date with the latest advancements in cloud computing, security, and AI is essential for providing high-quality solutions to their clients. By investing in these technologies and developing specialized sales and operational processes, partners can differentiate themselves from competitors and stand out as leaders in their respective fields.

In conclusion, cloud computing, security, and artificial intelligence are becoming increasingly important for technology partners looking to stay competitive in today’s market. As these technologies continue to evolve at a rapid pace

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