Samsung Showcases New Song ‘Simple, Así’ at Latin America Music Festivals: A Collaboration of Tech and Music for the Younger Generation

Samsung’s virtual influencer SAM debuts new musical theme at Latin American music festivals

Samsung is launching a new song called “Simple, Así” at four major music festivals in Latin America in March. The song highlights the capabilities of Galaxy AI technology in the Galaxy S24 series, which includes Photo Assist, Live Translate, Circle to Search with Google, and other features. Samsung is using its presence as the official sponsor of Lollapalooza Brazil and Argentina, as well as Estéreo Picnic festival in Colombia and Asunciónico in Paraguay to promote the song and connect with younger audiences through music.

Samsung has also created an exclusive choreography for the song that it will present on its social media platforms as part of its strategy to engage with younger audiences. The company aims to create a unique experience for its audience by transcending digital and physical barriers. Arthur Wong, senior director of Samsung for Latin America expressed the company’s desire to connect with younger generations authentically through music.

The four main music festivals where Samsung will premiere “Simple, Así” include Lollapalooza Argentina, Lollapalooza Brazil, Estéreo Picnic in Colombia, and Asunciónico in Paraguay. These festivals will take place throughout March providing Samsung with an opportunity to showcase its new song and engage with the audience in a meaningful way.

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