Stable E-Commerce in Italy Despite Economic Challenges: Insights from Idealo’s Report on Italian E-Commerce 2024

85 percent of Italians make at least one online purchase per month

A recent report by Idealo, titled “Report on Italian e-commerce 2024,” sheds light on the stability and competitiveness of the e-commerce sector in Italy. Despite economic challenges such as inflation and the energy crisis, consumer spending patterns have remained relatively consistent, with a steady number of regular buyers for the third consecutive year. This resilience is particularly noteworthy given the challenging economic conditions that continue to impact Italy.

According to ISTAT data from 2023, consumer prices rose by an average of 5.7% compared to the previous year, with significant growth in the food sector. However, despite these economic pressures, Italians continue to make online purchases at a high rate. In fact, 85% of digital users make at least one online purchase per month, with 24% making weekly purchases.

The Idealo analysis also highlights a shift towards a more conscious and informed approach to online shopping among consumers in Italy. Nearly half (47%) of consumers use price comparisons to access detailed product information before making a purchase, while a similar percentage (46%) search for special offers and discounts. The report underscores the competitiveness of Italian e-shops, showing that national online stores can offer savings opportunities comparable to international players. This is particularly true in the sports and outdoor sector, where over 58% of the most advantageous offers come from Italian e-shops.

The report also notes a growing interest in the second-hand market among Italians, particularly in electronics such as used smartphones and notebooks. This indicates a shift towards more sustainable and economically advantageous options among consumers who are becoming increasingly aware of environmental concerns and looking for ways to save money while also reducing their carbon footprint. Online shopping preferences vary by age group: electronics are more popular among 45-55 year olds while fashion and accessories are preferred among younger adults aged 25-34 years old.

Overall, this data provides valuable insights for online retailers looking to plan more effective sales strategies and utilize price comparison platforms to reach a wider audience in Italy’s evolving e-commerce landscape.

In conclusion, despite economic challenges such as inflation and energy crisis Italy’s e-commerce industry is showing resilience with stable purchasing habits for third consecutive year according to Idealo platform’s recent Report on Italian Ecommerce 2024 . The analysis shows that Italian consumers continue

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