The Building Anticipation for New Jersey’s 2026 FIFA World Cup Hosting: Balancing Enthusiasm and Reality

New Jersey Poll: Business Community Optimistic about State’s Potential World Cup Benefits

The excitement surrounding the 2026 World Cup being held in New Jersey is still high, even though the event is more than two years away. The announcement that the state will host the final match was made six weeks ago and was a topic of discussion at the ReNew Jersey Business Summit & Expo in Atlantic City. An unscientific poll conducted during the event showed that nearly two-thirds of respondents view this news as the most significant story of 2024, surpassing other options such as the proposed Corporate Transit Fund and the first lady’s effort to earn a U.S. Senate seat.

Despite hosting such a major sporting event, many survey respondents do not believe that their own businesses or organizations will personally profit from it. Nearly half of those surveyed indicated that they do not expect their organizations to benefit on a personal level from hosting the World Cup. However, interestingly, despite this lack of personal gain for many respondents, there is still optimism about the broader economic impact of hosting such an event. Many expressed hope that New Jersey would benefit greatly from hosting the World Cup and emphasized the importance of doing it right to maximize those benefits.

Lauren LaRusso, head of the NY/NJ Host Committee, emphasized that their goal is to ensure that New Jersey benefits as much as possible from hosting the World Cup. She highlighted that it’s not just about a few matches but has a much broader impact on different regions of New Jersey and beyond. LaRusso explained that by showcasing South Jersey, Central Jersey and other areas on a global stage through this event, it presents an opportunity for investment and development in these areas which have not been previously explored for mega-sporting events.

While hosting such a major sporting event can bring exposure to New Jersey, it does not necessarily guarantee financial gain. Despite this fact, many survey respondents believe that there are significant potential economic benefits to be gained if done correctly. The majority expressed optimism about what could be achieved if proper planning is put in place to maximize profits while minimizing costs.

The excitement surrounding hosting such an international event continues to build with time passing by until 2026 when it will finally take place in New Jersey.

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