The Texas Rangers Announce Energy Transfer as First-Ever Jersey Patch Sponsor

Energy Transfer signs on as jersey patch sponsor for the Texas Rangers

In a major announcement, the Texas Rangers have unveiled Energy Transfer as their first jersey patch sponsor in a new multiyear deal. The Dallas-based energy infrastructure company has been a longtime partner of the Rangers and will now have their logo featured on a circular patch on the right sleeve of all six Rangers jerseys. This new partnership is set to debut at the Rangers’ season opener against the Cubs at Globe Life Field.

The circle patch will be in Rangers blue on the home jerseys and in white on the road jerseys, highlighting Energy Transfer’s commitment to brand visibility. The partnership with the Rangers includes an expanded marketing presence that includes ballpark signage and radio network inventory, as well as being part of a growing trend in MLB, with 19 teams now featuring jersey patch deals heading into the upcoming season. These deals are required to have a minimum commitment of three years.

This new jersey patch sponsorship underscores how important it is for companies like Energy Transfer to get their logos in front of millions of sports fans every game. The Rangers’ partnership with Energy Transfer is just one example of how professional sports teams are increasingly leveraging their brand power to generate revenue for themselves and their corporate partners. As more teams strike similar deals, fans can expect to see more collaborations between sports teams and corporate partners in the future.

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